A public announcement: advertising is over
[Wired UK -By Stefan Olander and Ajaz Ahmed] For the consumer, digital has changed things even more drastically. The phone is the passport to everything advertising was designed to obscure — which is to say, the truth. Fifteen years ago, the only way to differentiate between brands of washing-up liquid was to fall for the claims made for them in their ads. Today, you can get the real views of millions of people, and the opinions of your friends, by consulting the device in your pocket. Click here to read more…
(Source: commarts.com)
